Men who did any yoga were wearing ultra technical branded sportswear, old gym rags, cut-offs and bohemian mash-ups - or any combination of all 4. And still never feeling quite right.
And yogis weren't the only ones. Climbers, traceurs, calisthenic athletes and movers of all shapes and sizes, abilities and backgrounds appeared to be overlooked...
We saw the need for fit-for-purpose men’s movement clothing: to be the perfect fit for any man’s discipline and day-to-day life, yet flexible enough to embrace individual style.
But that’s only half the story. Yoga has changed our lives, and our friends and families’ lives, for the better. Fact is we want more men to put their bodies and minds into motion and get the same rewards. Hopefully so we flow… will help make movement more accessible and effortless for all men - beginners and experts, introverts and extroverts, fanatics and casuals.