Our present and aspirational manufacturing, business and lifestyle practices.

Transparent Production

All our garments produced from September 2020 onwards will come with a 'Transparent Production' tag. This will contain details that may include (but not limited to) fabric sourcing, factory locations, factory credentials such as GOTS, farming credentials such as Fairtrade and a summary of why we made these decisions. We are laying it all out on the table to show that our publicised practices are legitimate, and not hollow marketing jargon. This information will also be available on product pages pre-purchase.


All our cotton is GOTS Certified and either organic, recycled, Better Cotton, or salvaged from waste material. Our manufacturers only use GOTS certified dyes/chemicals, herbal dyes and natural printing ink in their production of organic fabrics.

We only use small percentages of man-made fibres such as elastane. This is necessary to make our garments as fit-for-purpose as possible - meaning you can get more versatility and life out of a single product. We are constantly striving to replace these fractions with natural fabrics that serve the same function.

Plastic-Free Packaging

As of August 2020, we eliminated all single-use plastic from our packaging. Everything that was previously plastic has been replaced by a sugar-cane or compostable alternative. The remainder of our packaging is either recyclable, biodegradable or recycled cardboard.

We only have one example of non-biodegradable plastic that remains - the sealed bag that each garment produced before August 2020 comes in. This bag serves a vital purpose which the customer could not do without - it protects the garment from being soiled anywhere from transit to us and delivery to you. Once the products that are packaged in these are sold, the switch will be complete - repacking them in sugar-cane just for show would be wasteful and disingenuous.

Safe & Fair Workplaces

We only work with manufacturers and suppliers that align with our values and meet our environmental and social guidelines. We are now working with a team that personally visits and vets every single part of the supply chain to ensure they uphold the highest standards.

All our manufacturers and suppliers have at the very least one of the following credentials:

Fairtrade | SA800 | BSCI | Sedex

Carbon Offset

We’re making an effort to use sustainable practices in every part of our business. We’ve teamed up with CarbonClick, a New Zealand company making it easy for people and businesses to help fight climate change.

CarbonClick appears as a button in your cart, below the products. When you click it, a small contribution is added to your basket which purchases carbon offsets. These offsets reduce the environmental impact of the carbon emissions related to the purchase. CarbonClick's offsets fund forest restoration, tree planting, and renewable energy projects around the world. We’re proud to be part of the fight against climate change.

We’ll be making our own contributions, and changing our practices to reduce our carbon footprint. We hope you’ll join us in creating a sustainable future, by choosing to CarbonClick with your purchase.


Our clothing is meant to be worn often. It's meant to be worn for movement and to support an active lifestyle. We use only high quality materials and the construction is first-rate.

With that said, over time clothing inevitably wears, tears and needs repairing. We urge you to repair the clothes you love to ensure they live a long and fruitful life.

Find Clothing Repair & Alterations Near Me


Unwanted clothing has a value, even if it's only in average condition. 50% of us bin clothing, with 30% going straight to landfill. If you don't want to repair your used clothes, rehome them. 

Pass them on to friends and family, sell on eBay or take to a charity shop. We recommend Thredup, an online consignment store that takes your used clothing, sells it and pays you up to 80% of the sale price.

Rehome on ThredUp


Clothing that isn't in good enough condition to be repaired or passed onto someone else can be recycled into other things.

Find Recycling Services Near Me